A Future Model for Pharmaceutical Companies
By Michael White There are two core areas that will define the future model of healthcare. The first is the core competencies of pharmaceutical companies, in other words, what they are good at. The...
View ArticleWhen 70 becomes the new 40
By Michael White There’s a saying that goes “there are only three sure things in life: birth, death and taxes”. What it should actually say is that there are only four sure things in life – birth,...
View ArticleValue of Medicines
By Paula Lashley, David Coleiro and John Grime The bigger picture: by focusing on cost are we obscuring the true value of medicines? We live in an age dogged by financial constraint and austerity...
View ArticleStrategic Tales – have you got your copy?
We’re still very excited here about our latest book Strategic Tales. This is our output from a series of interviews we conducted in 2012, with experts from a wide variety of fields related to our...
View Article5 things we learnt this week… 7 January 2013
It’s the New Year and to ease you back into it, here are some of the 5 things we learnt over the holiday season, enjoy. By Debbie and Lindsey 1. Doctors ‘save man’s life by using alcohol’ UK...
View ArticleSearching for intelligent business intelligence
By David Coleiro As part of a brand strategy project we were invited by our client team to attend a key market research debrief, in order that we could build the findings into the strategy process....
View ArticleNecessity is the Mother of Invention – Making Ends Meet in Healthcare
By Michael White, Steve Padgett and Paula Lashley “The FDA this week announced approval of generic bevacizumab for the treatment of macular degeneration after the filing for approval was made by the...
View ArticleHealthcare’s imminent data revolution
By Harry Sharman I have recently become fascinated by the rise in popularity of wearable activity monitors and their implications. Of course activity monitors are not new; the pedometer was invented...
View ArticlePharma: how can you tell your story if you’re not in the script?
By David Coleiro © Comic Relief 2013. Comic Relief is a UK charity founded in 1985 by the comedy scriptwriter Richard Curtis and comedian Lenny Henry, in response to famine in Ethiopia. It uses...
View ArticlePartnership in practice?
By David Coleiro At Strategic North we like to constantly build our own knowledge and challenge current thinking, after all, being ‘Pioneering’ is one of our core company values. As part of this...
View ArticleNHS and pharma industry: joint working Q&A
We were recently asked to conduct some research on partnership working between the National Health Service (NHS) in the UK and the pharma industry, by the PharmaTimes for a feature article. It threw up...
View ArticleWhat’s holding you back?
“The pharmaceutical industry is broken!” How many times now have we heard this kind of doom-mongering? I can remember starting out on my career as a pharmaceutical representative in 1997 and, even...
View ArticleIs bigger really better? Musings on Pfizer’s bid for AstraZeneca
By David Coleiro Another mega-merger? It has been widely reported this week that Pfizer made a bid to purchase AstraZeneca. This got me thinking about pharma mega-mergers, and whether this might be an...
View ArticleThe Road to Prescription
Mapping customer needs, barriers and opportunities for your brand One of the most important considerations when developing a brand or looking for opportunities to grow a brand is to have a clear...
View ArticleThe power of push and pull
What motivates our customers? What inspires their behaviours? How can we seek to change them? Understanding behavioural change when defining opportunities for the brand is an important part...
View Article5 Things … April 2015
Here, David shares 5 Things that he has found interesting and inspiring this week 1. Is Google advancing detection and treatment of cancer cells with new patent? Google’s work to find new...
View Article3 Things … June 2015
Listening to customers is a fundamental part of what we do every day at Strategic North. Here, David Coleiro widens the perspective, looking at viewpoints from healthcare and beyond, including Lessons...
View ArticleHow can we improve patient engagement and support? Start by understanding...
Major pharma companies tend to adopt vision and mission statements which put the patient at the centre, for example: We want to help people to do more, feel better, live longer....
View ArticleWhat keeps pharma folk up at night?
It’s Hallowe’en … so what keeps you awake at night? Our very own David Coleiro is one of 8 experts who share their fears for pharma in this latest blog by Dr Nicola Davies in Eyeforpharma.
View ArticleSo what is patient centricity?
In our new series of patient-focused thought pieces, we are delighted to bring you this expert guest blog contributed by Mark Duman. Reflecting on Mark’s insights and experience, the Strategic North...
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