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A Future Model for Pharmaceutical Companies

By Michael White   There are two core areas that will define the future model of healthcare. The first is the core competencies of pharmaceutical companies, in other words, what they are good at. The...

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When 70 becomes the new 40

By Michael White   There’s a saying that goes “there are only three sure things in life: birth, death and taxes”. What it should actually say is that there are only four sure things in life – birth,...

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Value of Medicines

By Paula Lashley, David Coleiro and John Grime   The bigger picture: by focusing on cost are we obscuring the true value of medicines?   We live in an age dogged by financial constraint and austerity...

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Strategic Tales – have you got your copy?

  We’re still very excited here about our latest book Strategic Tales. This is our output from a series of interviews we conducted in 2012, with experts from a wide variety of fields related to our...

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5 things we learnt this week… 7 January 2013

It’s the New Year and to ease you back into it, here are some of the 5 things we learnt over the holiday season, enjoy.   By Debbie and Lindsey   1. Doctors ‘save man’s life by using alcohol’ UK...

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Searching for intelligent business intelligence

By David Coleiro     As part of a brand strategy project we were invited by our client team to attend a key market research debrief, in order that we could build the findings into the strategy process....

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Necessity is the Mother of Invention – Making Ends Meet in Healthcare

By Michael White, Steve Padgett and Paula Lashley   “The FDA this week announced approval of generic bevacizumab for the treatment of macular degeneration after the filing for approval was made by the...

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Healthcare’s imminent data revolution

By Harry Sharman   I have recently become fascinated by the rise in popularity of wearable activity monitors and their implications. Of course activity monitors are not new; the pedometer was invented...

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Pharma: how can you tell your story if you’re not in the script?

By David Coleiro   © Comic Relief 2013. Comic Relief is a UK charity founded in 1985 by the comedy scriptwriter Richard Curtis and comedian Lenny Henry, in response to famine in Ethiopia. It uses...

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Partnership in practice?

By David Coleiro   At Strategic North we like to constantly build our own knowledge and challenge current thinking, after all, being ‘Pioneering’ is one of our core company values. As part of this...

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NHS and pharma industry: joint working Q&A

We were recently asked to conduct some research on partnership working between the National Health Service (NHS) in the UK and the pharma industry, by the PharmaTimes for a feature article. It threw up...

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What’s holding you back?

“The pharmaceutical industry is broken!” How many times now have we heard this kind of doom-mongering? I can remember starting out on my career as a pharmaceutical representative in 1997 and, even...

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Is bigger really better? Musings on Pfizer’s bid for AstraZeneca

By David Coleiro Another mega-merger? It has been widely reported this week that Pfizer made a bid to purchase AstraZeneca. This got me thinking about pharma mega-mergers, and whether this might be an...

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The Road to Prescription

Mapping customer needs, barriers and opportunities for your brand     One of the most important considerations when developing a brand or looking for opportunities to grow a brand is to have a clear...

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The power of push and pull

          What motivates our customers? What inspires their behaviours? How can we seek to change them?  Understanding behavioural change when defining opportunities for the brand is an important part...

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5 Things … April 2015

Here, David shares 5 Things that he has found interesting and inspiring this week               1. Is Google advancing detection and treatment of cancer cells with new patent? Google’s work to find new...

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3 Things … June 2015

Listening to customers is a fundamental part of what we do every day at Strategic North.  Here, David Coleiro widens the perspective, looking at viewpoints from healthcare and beyond, including Lessons...

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How can we improve patient engagement and support? Start by understanding...

                Major pharma companies tend to adopt vision and mission statements which put the patient at the centre, for example:   We want to help people to do more, feel better, live longer....

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What keeps pharma folk up at night?

It’s Hallowe’en … so what keeps you awake at night?  Our very own David Coleiro is one of 8 experts who share their fears for pharma in this latest blog by Dr Nicola Davies in Eyeforpharma.

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So what is patient centricity?

In our new series of patient-focused thought pieces, we are delighted to bring you this expert guest blog contributed by Mark Duman. Reflecting on Mark’s insights and experience, the Strategic North...

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